Strategic Product Leader,
Writer,
Educator
Bryce York is a product leader specializing in growth-stage startups. With over a decade of experience, he's now heading up product and design at Tatari helping ambitious startups drive and measure growth with television advertising.
Originally from Australia and now based in NYC, Bryce founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He's now driving product at Tatari – an ad-tech startup democratizing TV advertising - and helping experienced product managers become better product leaders.
Bryce is a strategic product leader with 10+ years of experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints.
- Deep technical/engineering experience with an eye for world-class UI / UX and creating high-conversion user experiences
- Extensive experience working in startups as an early-stage employee directly with startup founders, executives & boards as well as experience in management consulting and digital marketing
- Overhauled Finder’s experimentation process and used it to drive a 7-figure gross profit uplift in our first experiment
- Taken an enterprise SaaS business from concept to global scale with $1M+ first year revenue
Specialties: business + product strategy, product architecture, experimentation and conversion optimization (both execution and strategy), growth engineering, and user empathy.
Qualifications: Bachelor of Business in Marketing & IT and professional certifications including as an Analytics & Data Specialist, Customer Value Optimization Specialist, Optimizely X, and eCommerce Marketing Specialist.
